Mission
Make independent American carriers more profitable than they could be alone — by giving them the market intelligence, negotiation weight and operational discipline that only large fleets normally have.
About us
We started this because good carriers were taking bad rates.
MSM Transit was built by people who had seen freight from both sides of the phone — carrier operations and broker sales. The whole company rests on one idea: a well-run truck should never have to accept the first number.
- In business more than 9 years
- Answered 24/7
- No forced dispatch
Our story
Built by operators, for operators.
The people who built this spent years on opposite sides of the same phone call. One ran operations for a mid-size carrier and watched profitable trucks lose money to poor planning. The other sat on the broker side and saw exactly how much room there usually was in the posted rate.
They agreed on the uncomfortable part: most carriers were not underpaid because the market was bad. They were underpaid because nobody on their side was working the market with the same intensity the broker was.
So we built a dispatch company where the carrier's economics are the only scoreboard — rate per mile, deadhead percentage, net per working day — and where every one of those numbers is reported back to the carrier in writing every Monday, flattering or not.
The rule we have never broken: the carrier approves every load before it is booked. Not a policy on a website — a clause in the agreement.
Live network — all 48 US states and all 10 Canadian provinces
Spot & dedicated lanes
Active lanes
Load in transit
Delivered on time
Mission, vision, values
What we are actually trying to do
Vision
A freight market where a one-truck operation is priced on the quality of its service, not on how little leverage it has.
Values
Transparency — you see the market rate and the booked rate. Consent — you approve every load. Measurement — if we cannot measure it, we do not claim it. Availability — someone answers at 2am.
Leadership
The people accountable for your account
Names and photos go live with your team roster — the roles and responsibilities below are the operating structure.
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Operations
Head of Dispatch Operations
Owns the negotiation standard every dispatcher is measured against, and the 4-truck cap per dispatcher.
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Compliance
Director of Safety & Compliance
Runs CSA monitoring, driver qualification files and audit preparation across managed fleets.
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Finance
Head of Billing & Collections
Owns same-day invoicing, accessorial capture and the collections escalation path.
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Technology
Head of Platform
Owns the carrier portal, rate benchmarking and every integration into carrier ELD and TMS systems.
Who we work with
Three kinds of carrier, three different problems
The Owner Operator
Profile: 1–2 trucks, driving daily, self-dispatching between drives
What hurts: Losing revenue to low rates and losing evenings to paperwork
What they need: Higher rate per mile and time back
The Growing Fleet Owner
Profile: 5–25 trucks, out of the seat, running operations personally
What hurts: Operations capacity is the growth ceiling
What they need: A team that can absorb the next ten trucks
The Established Carrier
Profile: 25–100+ trucks with existing office staff
What hurts: Overflow capacity, after-hours gaps, compliance exposure
What they need: Specialist support without headcount
Operations
How the desk is actually staffed
Capacity is the difference between a dispatch service that answers and one that does not.
Max 4 trucks per dispatcher
Each dispatcher manages no more than 4 trucks, and that cap is written into the agreement, so they have time to negotiate rather than just cover.
Three shifts, seven days
Day, evening and overnight desks with a documented handover between each. Nothing gets dropped at shift change.
Named backup on every account
Your backup dispatcher is briefed weekly on your lanes and preferences — not meeting your account for the first time.
Weekly quality review
Every dispatcher is reviewed on rate versus benchmark, coverage rate and carrier response time.
Free dispatch audit
Talk to the team that would run your account.
Not a salesperson. On the first call you speak with an operations lead who can tell you honestly whether we can improve your numbers.
- Reply within 1 business hour
- First load usually booked in 24 hours
- Cancel with 15 days notice, any time